Mother-Daughter
Clean Swap:

Designers Cynthia
Rowley and
Kit Keenan

goop Their
Skin Routines

  1. One late-summer morning, we found ourselves loading up on sunscreen on Ditch Plains Beach in Montauk—a dreamscape of glittering ocean against silky dunes—with designer Cynthia Rowley, who’d invited us for an afternoon of

  2. surfing to celebrate her company’s wet suit designs. Rowley’s been surfing for roughly twenty years. “If the sky’s clear, I go first thing in the morning with my husband and daughters,” she said, her board nestled under her arm. “We grab some green juice and head out as fast as we can—it’s the best!”

  3. One late-summer morning, we found ourselves loading up on sunscreen on Ditch Plains Beach in Montauk—a dreamscape of glittering ocean against silky dunes—with designer Cynthia Rowley, who’d invited us for an afternoon of surfing to celebrate her company’s wet suit designs. Rowley’s been surfing for roughly twenty years. “If the sky’s clear, I go first thing in the morning with my husband and daughters,” she said, her board nestled under her arm. “We grab some green juice and head out as fast as we can—it’s the best!”


  4. The Organic Pharmacy Cellular Protection Sun Cream SPF 30
    The Organic Pharmacy Cellular Protection Sun Cream SPF 30

    The Organic Pharmacy
    Cellular Protection


    Sun Cream SPF 30


    goop, $69

    SHOP NOW

  5. Out in the ocean, as we wobbled up onto our boards, Rowley glided past, nonchalant, laughing, impossibly sleek and leggy in one of her own thigh-grazing neoprene suits. Seconds later and just as artfully, her bleached-blonde mini-me daughter Kit Keenan sliced through the waves after her.

    Both mother and daughter spend as much time surfing, wakeboarding, waterskiing, and basking on the beach as their schedules allow: Rowley heads a wildly successful global fashion and lifestyle brand, and Keenan, though still in college, already designs for her own line, Kit. And together the two cohost a fantastic podcast called Ageless. The epic amounts of sun and salt they soak up are nonnegotiable for feeding their souls—but tough on their skin.

  6. So in exchange for the surf lessons, we proposed a clean swap, sending each of them some goop-favorite clean oils, glycolic acid peels, a morning skin drink, and a few makeup essentials, to replace what they were using.


  1. goop Beauty GOOPGLOW MORNING SKIN SUPERPOWDER
    goop Beauty GOOPGLOW MORNING SKIN SUPERPOWDER

    goop Beauty
    GOOPGLOW MORNING
    SKIN SUPERPOWDER


    goop, $60/$55 with subscription

    SHOP NOW


  2. Vintner's Daughter ACTIVE BOTANICAL SERUM
    Vintner's Daughter ACTIVE BOTANICAL SERUM

    Vintner’s Daughter
    ACTIVE BOTANICAL SERUM

    goop, $185

    SHOP NOW


  3. goop Beauty GOOPGLOW 15% GLYCOLIC OVERNIGHT GLOW PEEL
    goop Beauty GOOPGLOW 15% GLYCOLIC OVERNIGHT GLOW PEEL

    goop Beauty
    GOOPGLOW 15% GLYCOLIC


    OVERNIGHT GLOW PEEL


    goop, $125/$112 with subscription

    SHOP NOW

  4. We worked off the philosophy that no matter what your age, the route to your most luminous glow is basically the same: Exfoliate, nourish with antioxidants, moisturize deeply, and protect with SPF, keeping every step of your routine clean and nontoxic. Both Keenan and Rowley already had relatively clean lifestyles, so making the switch was pretty natural. “All these products feel very luxurious,” says Rowley. “They’re perfect for feeling pampered at home, and the results are better than we ever expected.”

  1. CYNTHIA
    ROWLEY

    mom, designer, and surfer

  1. Exfoliating Peel
    for Glowy Skin


    goop Beauty GOOPGLOW 15% GLYCOLIC OVERNIGHT GLOW PEEL
    goop Beauty GOOPGLOW 15% GLYCOLIC OVERNIGHT GLOW PEEL

    goop Beauty
    GOOPGLOW 15% GLYCOLIC


    OVERNIGHT GLOW PEEL


    goop, $125/$112 with subscription

    SHOP NOW

    “I love a good chemical peel. These are a great solution for me because I never have time to make it to my dermatologist. I’ve had chemical peels by facialists in the past, and this stacks up in every way. My pores feel tighter and silky-smooth, plus the packets are perfect for traveling.”

  2. Ultimate Face Oil


    Vintner's Daughter ACTIVE BOTANICAL SERUM
    Vintner's Daughter ACTIVE BOTANICAL SERUM

    Vintner’s Daughter
    ACTIVE BOTANICAL SERUM

    goop, $185

    SHOP NOW

    “I’ve used this one for years. Each bottle takes three weeks to make, and it shows in the results. I use it on my face, neck, and chest, and I even do a quick swipe through my hair. It feels like if Marie Curie were making beauty products.”

  3. Silky SPF Cream


    The Organic Pharmacy Cellular Protection Sun Cream SPF 30
    The Organic Pharmacy Cellular Protection Sun Cream SPF 30

    The Organic Pharmacy
    Cellular Protection


    Sun Cream SPF 30


    goop, $69

    SHOP NOW

    “I spend hours and hours in the water and in the sun, so I’m always looking to try new sunscreens. This one is virtually weightless, so when I’m reapplying after a couple of hours, it doesn’t feel caked on.”

    1. Moisturizing Body Scrub


      The Organic Pharmacy Cellular Protection Sun Cream SPF 30
      The Organic Pharmacy Cellular Protection Sun Cream SPF 30

      goop Beauty
      G.Tox 5 Salt Detox


      Body Scrub


      goop, $40

      SHOP NOW

      “Ooh la la! This is like a spa in a jar.”

    1. Inky Eyeliner


      W3ll People Eyeliner
      W3ll People Eyeline

      W3ll People
      Expressionist Liquid Eyeliner

      goop, $18

      SHOP NOW

      “Black eyeliner is one of my few beauty essentials, so I’m very picky. I like that this is compact and can fit inside an evening clutch. The line is very bold and stays perfect all day.”

    1. Bright Lipstick


      Kosas
      The Organic Pharmacy Cellular Protection Sun Cream SPF 30

      Kosas
      Weightless Lip Color

      goop, $28

      SHOP NOW

      “I love that this almost feels like lip balm. The color is pretty intense and gives an instant lift. You’ll definitely be the one leaving kiss marks on all the guys’ cheeks.”

    1. Luminizing Body Lotion

      “The glow up! I put this on every day right after I shower. Super rich, sinks right in, and gives me an instant dewy look all over.”


    2. GOOPGLOW Body Luminizer
      GOOPGLOW Body Luminizer

      goop Beauty
      GOOPGLOW Body Luminizer

      goop, $48

      SHOP NOW

    1. KIT
      KEENAN

      daughter, student,
      designer, and surfer

    1. Brilliant Physical and
      Chemical Exfoliator


      The Organic Pharmacy Cellular Protection Sun Cream SPF 30
      The Organic Pharmacy Cellular Protection Sun Cream SPF 30

      goop Beauty
      GOOPGLOW Microderm


      Instant Glow Exfoliator


      goop, $125/$112 with subscription

      SHOP NOW

      “I love this because I have dry skin, so periodically clearing away dead skin cells is super important for boosting glow.”

    1. Daily Superserum


      Dr. Barbara Sturm Hyaluronic Serum
      Dr. Barbara Sturm Hyaluronic Serum

      Dr. Barbara Sturm
      Hyaluronic Serum

      goop, $300

      SHOP NOW

      “Maintaining my skin health from a young age is really important to me, especially because we’re a surfing family and are constantly in the sun. I use the Dr. Sturm to add moisture and to help prevent premature aging.”

    1. Morning Skin Drink


      Kosas
      The Organic Pharmacy Cellular Protection Sun Cream SPF 30

      goop Beauty
      GOOPGLOW Morning


      Skin Superpowder


      goop, $60/$55 with subscription

      SHOP NOW

      “On our podcast, Ageless, my mom and I did a whole episode about creating and maintaining a productive morning routine. I love having my GOOPGLOW in a glass of water with my collagen coffee in the morning—a double whammy for skin health.”

    1. Intensely Nourishing
      Face Balm


      May Lindstrom The Blie Cocoon
      May Lindstrom The Blie Cocoon

      May Lindstrom
      The Blue Cocoon

      goop, $180

      SHOP NOW

      “This has all-natural ingredients that don’t bother my sensitive skin and help keep it deeply moisturized especially in the cold NYC winter.”

    1. Antioxidant SPF Cream


      Vive Sana Serum Crema Spf 20
      Vive Sana Serum Crema Spf 20

      Vive Sana
      Serum Crema Spf 20

      goop, $75

      SHOP NOW

      “As I mentioned, we’re a huge water-sports family—any chance we get to go surfing, wakeboarding, or waterskiing, we are totally there. That said, I’m very careful about sun exposure. Vive Sana is mineral and natural: yes please!”

    1. Sexy Blackberry Lip
      and Cheek Stain


      Balmyard Beauty BABY Love Balm
      Balmyard Beauty BABY Love Balm

      Balmyard Beauty
      BABY LOVE BALM


      LIP + CHEEK TINT


      goop, $32

      SHOP NOW

      “I’m a natural-looking-makeup kind of girl, mostly because I don’t have the time to do full glam every morning. The Balmyard lip and cheek tint gives a subtle and buildable tint without overpowering your natural lip color.”