Author’s Blurb: Growing up in Sarawak, I often heard from adults that Sarawak was too slow paced to have good job opportunities or even innovation. However, now I’m beginning to realise that it might not be so true, and that my hometown does have a lot to offer. People just don’t realise it yet.

Chai Kok Chin, or KC, is
a researcher with a Ph.D in Electronic and Computer who also hails from
Sarawak, and he realised that he could play a part in helping our homeland thrive
with AI.

Over his years of research, he understood the gap between the academic and industry. He explained, “Much of our distinguished research is always kept in the library, laboratory, or archived. It is not being publicly introduced and delivered to the industry as most researchers focus on academic publication rather than real industry applications.”

Thus, he found it
essential to bridge the gap between the two to bring forward research outcomes
and benefit the industries, overall contributing to a greater technology growth
within Malaysia.

After gaining support from contacts and research institutes, KC and his co-founders Marcus and Yang Loong founded NEUON AI Sdn Bhd (NEUON) in December 2018.

They aim to
revolutionise local industries, particularly in manufacturing, agriculture and
system management, by introducing their technology in computer vision, machine
learning, and IoT.

Using AI For 3
Different Industries

NEUON is currently
working on several products and services, one of which is an interactive and
intelligence advertisement platform called NEUON-BOX with a Smart Advertisement
Management System (SAMS) that’s ready for use in shopping malls, tourists
spots, airports, and more.

Using AI facial recognition technology, NEUON-BOX helps advertisers reach their target audience by being able to identify viewer preferences based on facial demographics. This also enables them to create interactive advertisements to attract the attention of passersby.

Image Credit: NEUON

They’re also working
on a Plantation Management System that consists of two modules, Centre of Crop
Disease Control (CCDC) and Centre of Precision Farming (CPF).

CCDC is a solution
where farmers only need to capture and upload an image of their farm using
their smartphone. The AI powered platform will then identify problems and offer
guidance like symptom descriptions, possible treatments and preventive

For their work with CCDC,
they won the first three prizes at the International Plant Recognition
Competition (Plant CLEF2019) in France, and were selected as an official collaborator
of Pl@ntNet app, an AI tool to identify plants with pictures.

Meanwhile, CPF is able
to perform automated detection, counting, inspection, monitoring, and more with
the help of a local remote sensing specialist. It is currently being deployed
to help local authorities and companies monitor their palm oil estates.

Lastly, they also
offer a customisable Enterprise Resource Planning (ERP) system to help businesses
with digitising transactions and task records.

Helping Out The

So, it’s clear that
Sarawak has its own technological advancements to boast, but oftentimes, you’d
hear of companies moving to more urbanised areas to launch an idea.

On why NEUON decided to start in Sarawak, KC said that he believes the state needs to retain her own talents and create opportunities for advancement.

“We have many talents
in Sarawak, however, they are forced to leave their hometown due to the limited
job opportunities, especially in advanced technology such as AI. As a result,
Sarawak hardly excels towards industry 4.0,” he shared.

By doing what they do,
NEUON is working in line with the government’s vision for Sarawak’s digital
economy and helping the state create opportunities to retain talents.

A knowledge sharing session by NEUON / Image Credit: NEUON

Furthermore, KC stated
that if NEUON was based in West Malaysia, it would be a competitive scene.
Compare that to Sarawak, where they have the opportunity to serve a niche in
the local market.

With the Sarawak
Digital Economy plan, it is also foreseen that many industries will begin
transforming their businesses from labour oriented manufacturing lines to technology
oriented production.

This is where NEUON
can help with achieving that vision and sharing their expertise in information
technology and AI.

The state is already moving
out of its infancy stage bit by bit to become a smart community, as can be seen
from how courts in Sarawak are set to use AI to help judges with guidelines and
analyses, IoT being used for smart farming in Rampangi, and the development of
cashless initiatives like Sarawak Pay, to name a few.

Further Opportunities
For Growth

Despite having clients both in West Malaysia and Sarawak, NEUON’s priority at the moment is on local Sarawak based clients.

KC and his team plan
to lead NEUON in both a horizontal and vertical growth. “For horizontal, we aim
to expand our technology to new markets, whereby we further improve and
strengthen our technology in vertical growth.”

“As an example, our facial recognition technology is first used in NEUON-BOX for interactive and intelligence marketing initiatives. We are currently applying it to attendance systems and access controls,” he shared.

They’ll be
strengthening their facial recognition algorithm towards being more robust
against changes in the environment too.

NEUON also wants to inspire,
nurture, and educate local talents towards the Sarawak’s journey of becoming an
advanced and smart community.

“Last but not least, we are endeavouring to commercialise our solutions and enhance the business visibility,” KC said, and he welcomes those who share the same vision to reach out and join them.

Bottom Line: I may no longer reside in Sarawak, but seeing East Malaysian startups break out of the mould and stereotypes (that sometimes even their own community believes) never fails to make me proud.

  • You can read about other Malaysian startups here.

Featured Image Credit: NEUON

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