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What Can We Do? How Some of Our
Favorite Clean Beauty Companies are
Coping and Contributing

Some of our favorite clean beauty products come from some of our favorite small businesses—all of whom are now under new pressures from the coronavirus epidemic. Even under that pressure, everybody’s doing something to help, and it’s pretty incredible to see.

At goop, we’ve focused on the Frontline Responders Fund with beauty-product donations through BeautyUnited and with percentages of sales of specific goop products. We’ve donated products directly to hospitals, and and we teamed up with one of the LA factories behind G. Label to make cloth face masks (we donated one to the Los Angeles Regional Food Bank for every one that was purchased). We also pivoted our In goop Health summits to free weekly online sessions to benefit the goop community while raising funds for Doctors Without Borders.

Here, some (different, creative, super inspiring) approaches that companies we work with are using to keep their businesses alive and support their communities and employees as best they can—all from home, of course!

  1. Vintner’s Daughter

    Community: “We’re allocating 2 percent of the proceeds from every bottle sold to organizations on the front lines—including Direct Relief, Feeding America, Feed the Children, Project Night Night, and Futures Without Violence,” says founder April Gargiulo. “And we matched donations to one of our existing charity partners, Every Mother Counts, for extra support leading up to Mother’s Day. We are beyond grateful for the efforts of the doctors, nurses, grocery store clerks, teachers, delivery people, childcare workers, and all the first responders. Our connectedness has never been more apparent. What helps one person helps us all.”

    goop favorite

    Vintner’s Daughter Active Botanical Serum

    goop favorite

    Vintner’s Daughter
    Active Botanical
    Serum

    goop, $185

    SHOP NOW

  2. Beautycounter

    Community: “We’ve been supporting with charitable donations, including an awareness campaign in March with Save the Children, #SAVEWITHSTORIES,” says founder and CEO Gregg Renfrew. “We raised $25,000 to help make sure schools and community programs have what they need to keep feeding vulnerable children during the pandemic. In April, we launched our Shop One, Give One campaign: For every order placed on our website, we donated one Counter+ Charcoal Cleansing Bar to health care workers on the front lines. We’ve also been working with the organizations Donate Beauty and BeautyUnited to help provide personal-care products to healthcare workers.”

    Business: “We are listening to what our community wants and needs right now,” says Renfrew. “Virtual consultations over Zoom or FaceTime are allowing our customers to have one-on-one interactions. We launched a new series on Instagram called #BcConnects with helpful, self-care centric content from experts like Dr. Deepika Chopra, as well as tips from our Beautycounter family like chief artistic officer Christy Coleman, who’s giving skin-care and makeup tutorials, and mediation sessions from one of our HQ employees.”

    goop favorite

    Beautycounter Dew Skin Moisturizing Coverage

    goop favorite

    Beautycounter
    Dew Skin
    Moisturizing
    Coverage

    goop, $45

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  3. The One Atelier Fekkai

    Community: “We donated $1 of every product sold on Fekkai.com to Citymeals on Wheels—a nonprofit that ensures no homebound seniors in New York City ever go without food—through April,” says Frédéric Fekkai, the chairman of Blue Mistral LLC, which owns The One Atelier Fekkai. “We’re also sending products to nurses and doctors at a local hospital.”

    Business: “We are in constant communication with our team members,” says Fekkai. “We have a company-wide Zoom at noon and have started doing team workouts and team masking, where we all put on our cloth face masks together to underline the importance of it.”

    goop favorite

    The One Atelier Fekkai The Pure Conditioner

    goop favorite

    The One Atelier Fekkai
    The Pure
    Conditioner

    goop, $32

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  4. Tata Harper

    Community: “With the increased demand for alcohol-based hand sanitizer, our research and development team, based in Shoreham, Vermont, created a formula in twenty-four hours that’s compliant with government guidelines,” says founder and CEO Tata Harper. “While we create only green formulas, we’ve incorporated alcohol into this sanitizer. The initiative was spurred by a request for hand sanitizer from [celebrity makeup artist] Sir John, a longtime friend of the brand. Sir John will be donating five hundred bottles of Tata Harper hand sanitizer, Repairative Moisturizer, and Rebuilding Moisturizer to the medical community in Los Angeles, as so many workers are experiencing skin reactions from wearing masks all day. We also worked with Donate Beauty, Glam4Good, and additional organizations to donate our hand sanitizer, Reparative Moisturizer, and Rebuilding Moisturizer to medical workers across the US,” says Harper.

    goop favorite

    Tata Harper Hyaluronic Flower Duo

    goop favorite

    Tata Harper
    Hyaluronic
    Flower Duo

    goop, $115

    SHOP NOW

  5. Sangre de Fruta

    Business: “Before the pandemic, we were starting to work with hotels on refillable amenities, and now we’ve turned our attention to creating a refillable model to ship directly to customers,” says founder Allison Audrey Weldon. “Details to come, but we are passionate about finding a solution to eliminate single-use plastics. We have a brick-and-mortar shop on Bowen Island, British Columbia, next to our production studio, where we’ve been offering contactless pickup and delivery. We’re located right next to a flower shop that is offering their flowers on an honor system, so there is actually a safe and sweet shopping experience happening in the square! Due to the uncertainty of how long social distancing will be around, we are converting our shop into a larger work area and expanding the size of our production and shipping space to respect social distancing regulations.”

    goop favorite

    Sangre de Fruta Garden of Earthly Delights Botanical Shampoo & Conditioner

    goop favorite

    Sangre de Fruta
    Garden of Earthly
    Delights Botanical
    Shampoo & Conditioner

    goop, $104

    SHOP NOW

  6. Chantecaille

    Business: “We’re a small, privately owned business, so we are able to be agile,” says founder and CEO Sylvie Chantecaille. “We’ve found a new way of working, which is the way of the future: helping our staff transfer from working in stores to working at home. We refocused our efforts on our e-commerce capabilities, live chats, and one-on-one video consults. This is what people want: to be taken care of efficiently, privately, in the comfort and safety of their own home.”

    Community: “Friends all over the world say they’re having a great time with their little ones interacting with our virtual animals on our Wild Beauty app in their living rooms and backyards,” says Chantecaille. “The app was inspired by our passion for wild creatures and wild spaces, and it’s a great bit of fun no matter where you are. We’ve also donated products to hospitals in New York City and Texas and gifted over a thousand bottles of our rose water to customers, advocates, biggest fans, and employees in China and Hong Kong, as well as our CBD products to our US employees.”

    goop favorite

    Chantecaille Real Skin + Eye And Face Stick

    goop favorite

    Chantecaille
    Real Skin + Eye
    And Face Stick

    goop, $62

    SHOP NOW

  7. tenoverten

    Community: “We had a week’s worth of face masks and surgical-grade nitrile gloves sitting at our salons, so we donated them to local hospitals as we saw their own supplies dwindling—and asked our nail salon community to do the same,” says cofounder Nadine Abramcyk.

    Business: “Laying off our entire staff a week after we closed was quite possibly the most difficult decision we have ever faced, yet we were so inspired to push forward when we started a GoFundMe page for our staff and reached $25,000 in two days,” says Abramcyk. “The notes from our customers have encouraged us more than ever to find creative ways to keep our business thriving and get our doors open again as soon as possible.”

    goop favorite

    tenoverten Celery Oil

    goop favorite

    tenoverten
    Celery Oil
    goop, $26

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  8. de Mamiel

    Community: “Here in Essex, we’re doing special deliveries of products to the nurses and doctors working in our local hospitals and hospices,” says founder Annee de Mamiel. “We can’t do anything to directly lighten their load, but self-care is so important, we need them to continue to feel supported in this crisis. These bits and bobs we drop off hopefully give them a moment of calm and reprieve within the endless work. With everyone sanitizing, the feedback from those on the front lines is that their hands are irritated, so we’re working on a hand salve to pop into everyone’s box. I also volunteered for the NHS boost campaign, which is offering free video appointments with beauty industry experts to frontline workers.”

    Business: “We’ve been able to furlough almost the whole team, so they can be safe at home and continue to get paid,” says de Mamiel. “Some of them have used this time to volunteer or take courses. It makes me so proud that they are really making the most of this.” (In the UK, furloughed employees are paid by the government.)

    goop favorite

    de Mamiel Intense Nurture Antioxidant Elixir

    goop favorite

    de Mamiel
    Intense Nurture
    Antioxidant
    Elixir

    goop, $148

    SHOP NOW

  9. Dr. Barbara Sturm Molecular Cosmetics

    goop favorite

    Dr. Barbara Sturm Hyaluronic Serum

    goop favorite

    Dr. Barbara Sturm
    Hyaluronic
    Serum

    goop, $300

    SHOP NOW

    Community: “We’re supporting the work of important, direct-service nonprofits, such as Baby2Baby, through product donations,” says founder Dr. Barbara Sturm.

    Business: “We are in a lucky industry—online sales are strong, and demand for skin care remains,” says Sturm. “I worry more about the global economy and all the businesses that suffer in the direct path of the crisis. We’ve pivoted to provide even more health-related information by offering more Instagram Lives, educational content, and complimentary virtual consultations (which can be done via WhatsApp, Facebook, a phone call, or our website). We’re working hard to keep online sales running smoothly and waiting for the peak danger to pass. What worries me most is the safety and health of our employees, and the business health of our partners, friends, and colleagues in the retail industry. I immediately shut down my spas and will continue to keep them closed until the need for social distancing is over. We must all pull through this together and come out stronger.”

    goop favorite

    Dr. Barbara Sturm Hyaluronic Serum

    goop favorite

    Dr. Barbara Sturm
    Hyaluronic
    Serum

    goop, $300

    SHOP NOW

  10. Uma

    Business: “One thing we’re doing is going through all our messaging with a fine-tooth comb to ensure that it’s cheery but nontriggering; considering what not to communicate has almost been more important than what to communicate, and making an effort to hold back on any health-related guidance, even if there is wisdom from Ayurveda to share,” says founder Shrankhla Holecek. “That said, we’re focusing on today and the very short term. I don’t have a clear sense of what’s to come—data around productivity, employment, stimulus, earnings, etc. is going to remain murky for the next few weeks—so I’m focusing on the things I do know, such as our own cash flow to support immediate viability (we’ve not had to make any layoffs yet) and ensuring the team has clear work plans and tools to continue to be as productive as possible. Our current intention is to stay the course on H2 and continue to push through on our fall launches.”

    goop favorite

    UMA Pure Calm

    goop favorite

    UMA
    Pure Calm
    goop, $85

    SHOP NOW

  11. Christophe Robin

    Business: “While stores are closed, our entire field team is currently working in different jobs within the company—temporary influencer marketing, sales, and e-commerce—providing our employees with an opportunity to learn another side of the business until stores reopen,” says founder Christophe Robin. “Each person is paired remotely with someone from the Christophe Robin corporate office; the goal is to provide 100 percent of the team with short-term projects.”

    goop favorite

    Christophe Robin TEMPORARY COLOR GEL

    goop favorite

    Christophe Robin
    TEMPORARY
    COLOR GEL

    goop, $35

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  12. Heretic

    Community: “We’re donating 10 percent of our sales to the Los Angeles Food Bank,” says founder Douglas Little.

    Business: “We’re doing Instagram Live virtual blending sessions and showing the behind-the-scenes of how fragrances are made,” says Little. “And we’ve added some new episodes to the I AM HERETIC podcast (on Spotify and iTunes) about the power of aromatherapy, how important these calming and relaxing plant ingredients can be during these stressful and chaotic moments.”

    goop favorite

    Heretic Florgasm

    goop favorite

    Heretic
    Florgasm
    goop, $165

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  13. Westman Atelier

    Business: “Our new service Clean Beauty Concierge offers one-on-one online consultations with our experts through Zoom, as well as an Ask Me Anything series on our Instagram Stories,” says founder Gucci Westman. “Our team is working (remotely) to stay positive, healthy, and connected.”

    goop favorite

    Westman Atelier Lip Suede

    goop favorite

    Westman Atelier
    Lip Suede
    goop, $85

    SHOP NOW

  14. Ursa Major

    Community: “For the hospital staff on the front lines, we’re donating 1,500 single-use face washes, face tonics, and face balms,” says cofounder Emily Doyle. “If other hospital teams need help, they can contact us at service@ursamajorvt.com, and we’ll do our best to help.”

    goop favorite

    Ursa Major Essential Face Wipes

    goop favorite

    Ursa Major
    Essential Face
    Wipes

    goop, $24

    SHOP NOW

  15. Saie

    Community: “We’re donating a percentage of daily sales to Feeding America,” says founder and CEO Laney Crowell.

    Business: “The upside of being a small business is the ability to pivot, so we came out with a hand sanitizer that comes free with all purchases,” says Crowell. “It’s an alcohol-based gel that nourishes with vitamin E and glycerin as it disinfects. We created an original scent for it, too—a light tangerine that’s mood-boosting enough to brighten your day. We’re also creating new content: IGTV tutorials with friends of the brand and beauty-food recipes with Katie Lee Kitchen, Clean Food Dirty City, and more.”

    goop favorite

    Saie Mascara 101

    goop favorite

    Saie
    Mascara 101
    goop, $24

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  16. RMS Beauty

    Community: “I created a lipstick shade inspired by my love of Savannah, Georgia, where I live…the deeply moody streets, the warm golden sunsets, the rich history, the entire aura,” says founder Rose-Marie Swift. “With that community in mind, we donated 50 percent of all March proceeds from our new Wild with Desire lipstick in the shade Monterey to Coastal Pet Rescue, a charity here in Savannah that’s close to both my and my ninety-one-year-old mother’s hearts.”

    goop favorite

    RMS Beauty Luminizer X Quad

    goop favorite

    RMS Beauty
    Luminizer
    X Quad

    goop, $48

    SHOP NOW

  17. Rituel de Fille

    goop favorite

    Rituel de Fille Ethereal Veil Conceal & Cover

    goop favorite

    Rituel de Fille
    Ethereal
    Veil Conceal
    & Cover

    goop, $34

    SHOP NOW

    Business: “As a small-batch independent makeup brand, we operate our own lab and production facility, so we’ve shifted all of our manufacturing capabilities to meet the urgent need for hand sanitizer production,” say cofounder Katherine Ramos. “We created a two-ounce spray formula as a temporary product, made with 62 percent ethyl alcohol, water, organic glycerin, and lavender and tea tree essential oils. In order to make it as affordable as possible to those needing the most help, we are offering Essential Hand Sanitizer as a choose-what-you pay item with three pricing options. We also partnered with our friends at BOMME STUDIO, who have created a reusable cloth face mask made to CDC and Kaiser Permanente guidelines that we feel confident about wearing ourselves and making available to our audience. They don’t contain any elastic or latex, meaning they can be thoroughly sanitized, boiled, or run through your washer and dryer without making the straps brittle or otherwise lessening their usability. (BOMME makes them with sustainable deadstock fabric here in Los Angeles and pays their staff fair living wages. They donate 10 percent of the masks directly to essential workers in the Los Angeles area—Amazon warehouse workers, grocery store clerks, gas station attendants, and workers at ASPCA, LA LGBT Center, and Whole Foods Echo Park.)”

    Community: “We’re directing percentages of sales of new and bestselling products to go toward COVID-19 support,” says Ramos.

    goop favorite

    Rituel de Fille Ethereal Veil Conceal & Cover

    goop favorite

    Rituel de Fille
    Ethereal
    Veil Conceal
    & Cover

    goop, $34

    SHOP NOW

  18. Rahua

    Community: “The New York metropolitan area has been particularly hard-hit, so we’ve donated our body care to three leading area hospitals including NYU Langone Health, St. Mary’s Hospital for Children, and Jersey Shore University Medical Center,” says cofounder Anna Ayers.

    Business: “Rahua cares about our customers and knows everyone is going through challenges,” says Ayers. “To help lift spirits, we’re offering special pricing and gifts with purchase.”

    goop favorite

    Rahua Hydrating Shampoo & Conditioner Set

    goop favorite

    Rahua
    Hydrating
    Shampoo &
    Conditioner Set

    goop, $70

    SHOP NOW

  19. Tammy Fender

    Community: “I’ve been so happy to offer virtual guided meditations that are similar to the ones I give in the spa treatment room. That has felt very rich, and I’m deeply honored to be serving our clients and our community in that way,” says founder Tammy Fender. “Over these past few weeks, I’ve shared dozens of stress-relieving and skin-soothing tips, also based on the techniques we use in the spa.”

    Business: “We’ve launched two at-home treatment kits, one for nurturing dry or mature skin and the other for detoxifying skin,” says Fender. “Additionally, we’ve doubled the concentrations of some of the important plant remedies in our hand cleanser The Purist, which is blended with clove bud, thyme, cinnamon bark, and aloe to soften and protect the hands.”

    goop favorite

    Tammy Fender Spontaneous Recovery Crème

    goop favorite

    Tammy Fender
    Spontaneous
    Recovery Crème

    goop, $165

    SHOP NOW

  20. Alpyn Beauty

    Community: “As part of our social call-to-action campaign, we’re encouraging the community to nominate people they think are in need of a little extra love during this difficult time—the elderly, health care workers on the front lines, the recently unemployed, tired moms—in the comments of posts on @alpynbeauty,” says founder Kendra Kolb Butler. “We’re giving away over 200 packages of our products to the nominees and choosing five people to receive the entire line (and, if they’d like, get a virtual facial tutorial with me)!”

    goop favorite

    Alpyn Beauty PlantGenius Melt Moisturizer

    goop favorite

    Alpyn Beauty
    PlantGenius Melt
    Moisturizer

    goop, $60

    SHOP NOW

  21. Innersense Organic Beauty

    Community: “We are donating lump sums to the Professional Association for the Beauty Industry and Feeding America, as well as sending products to support first responders nationally,” says Greg Starkman, founder and CEO.

    goop favorite

    Innersense Refresh Dry Shampoo

    goop favorite

    Innersense
    Refresh Dry
    Shampoo

    goop, $24

    SHOP NOW

  22. True Botanicals

    Community: “Inspired by Italians placing rainbow posters on their windows for a beacon of positivity, True Botanicals launched the #TakeCare social media campaign, challenging followers to post selfies with an uplifting sign or poster, then place the sign on their windows to radiate positivity across their neighborhood,” says founder Hillary Peterson. “Our ambassador Laura Dern posted one with the message, ‘Sending Love’; Reese Witherspoon and Laura Brown have joined in, too. We’re also donating to the San Francisco–Marin Food Bank in an effort to give back to our local community.”

    goop favorite

    True Botanicals Vitamin C Booster

    goop favorite

    True Botanicals
    Vitamin C
    Booster

    goop, $90

    SHOP NOW

  1. The Great Clean Pivot: Hand Sanitizer!

    All four of these brands dropped what they were doing and started making hand sanitizer to help combat the price gouging and shortages going on because of the pandemic. We love them all—clean, effective, cute, and convenient.


  2. Megababe Squeaky Clean Hand Sanitizer

    Megababe
    Squeaky Clean
    Hand Sanitizer

    goop, $6

    SHOP NOW


  3. Clark’s Botanicals Hand Sanitizer Set

    Clark’s Botanicals
    Hand Sanitizer Set
    goop, $17

    SHOP NOW


  4. Rituel de Fille Essential Hand Sanitizer Spray 2 oz

    Rituel de Fille
    Essential Hand
    Sanitizer Spray 2 oz

    Rituel de Fille, $5.48 to $9.99

    SHOP NOW